When it comes to marketing your fishing charter business, casting a wide net can be a double-edged sword.
Sure, you might reach more people—but are they the right kind of people?
Fortunately, with Pay-Per-Click advertising, you can strategically target your ads to potential customers with a precision normally reserved for skipping lures under mangroves.
(That is to say… a lot of precision.)
For example, you can easily promote only to folks in your state, or further narrow it down to regions, cities, or even just your local service area. Or if you’re lucky enough to operate in a popular vacation destination, you can target visitors in other regions who may want to book a fishing trip while they’re vacationing in your area.
The best part about PPC? Instead of taking a shot in the dark by investing in more traditional forms of media marketing, investing resources without ensuring results, this technique allows business owners to pay only when someone clicks on their ad.
In other words, you can set a budget and start driving traffic to your site while avoiding wasting money on irrelevant visitors.
Creating Successful Pay-Per-Click Campaigns
With a well-executed PPC campaign, you can drive highly qualified leads—people who are actively searching for your services—into your business quickly and cost effectively.
The key to success with this type of advertising is understanding the basics of PPC, so you can identify opportunities for in-depth optimization.
When done correctly, a PPC campaign not only drives more website traffic but also increases the number of leads and revenue from those leads.
Knowing who your target audience is and what keywords to use will help you create an effective PPC strategy.
Choosing the Right Keywords/Copy
For fishing guides/charter captains and others in the outdoor/marine industries, using the right combination of words makes all the difference. You can’t just say “fishing”; you need to get more specific with words like “flats fishing guide in florida” or “redfish fishing charter jupiter fl.”
Once you’ve determined who your target audience is and which keywords to use, it’s time to create the ad.
This includes writing compelling copy that resonates with your audience and designing an eye-catching image or video.
Fortunately, fishing guides have a natural advantage compared to most businesses since they can include real photos and videos of their services and destinations rather than relying only on stock images.
After the Ad is Live
Once the ad is live, you can start tracking and optimizing your campaigns by split testing different ads or keywords, measuring website conversions, monitoring cost per click (CPC), cost per acquisition (CPA), and much more.
Look at which keywords are driving the most conversions and make adjustments accordingly. Or, if needed, try a new campaign with different keywords or targeting parameters to see what works best for your business.
The Bottom Line
Whether you’re targeting inshore fishing, deep sea fishing, fly fishing, or some other kind of angling entirely, PPC ads are far more focused than the “wide net” that you get with some other types of marketing; they’re more like a line and hook that can snag customers who are actively searching for your products and services.
PPC campaigns do take time, expertise, and many hours of experience to set up, tune, and manage effectively, but with solid strategy in place, they can be an incredibly effective way to increase brand awareness, drive website traffic, and boost sales.
Get creative with PPC, and watch those fish come swimming right up to your boat.
Need help Managing Your PPC/Google Ads Campaigns?
Complete newcomers to the world of PPC advertising should consider consulting with a professional, however—search engines and social media companies would love for you to waste money on irrelevant clicks and keywords, so they encourage inexperienced business owners to do it on their own.
It’s very, very easy to burn through your budget quickly with the wrong targeting, so it’s important to make sure you know what you’re doing. Just like you might hire an experienced guide to take you out to an unfamiliar fishing spot, you’ll want to work with an experienced PPC marketing agency.
Page One Fishing offers comprehensive digital marketing, SEO, and branding services that allow fishing guides/charter captains to reach the right customers and avoid wasting money on irrelevant leads. If you’re looking for an easy and efficient way to get the most out of your marketing budget, contact us today.