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Search Marketing for Local Business

Boat repair shops, detailers, marinas, tackle shops—these are just a small sample of the types of businesses that rely on locals for the majority of their revenue. As a marine services provider, marketing your business online within your service area is essential to bringing in new customers and keeping your existing ones coming back.

By creating a strong online presence, you can reach a wider audience of local customers and clients—and ensure that your business stays top-of-mind when they’re ready to make a purchase.

Growing Marine Businesses Since 2008
Our core specialties

For marine services companies that rely on local customers for most or all of their revenue, local SEO is an essential part of any digital marketing strategy. Local SEO is the process of optimizing your website and online content to make it more visible in search results for people searching for the service you offer within your area.

It involves using specific keywords and phrases that target customers in a particular geographic location. (i.e. “tackle shop near me”, “boat repair tallahassee”, etc.) It also includes creating listings on directories and review sites, as well as building citations from other local businesses.

Local SEO can help locally-focused companies to stand out in the crowded online marketplace. With so many businesses competing for attention, it’s important to have a strong online presence in order to attract potential customers.

By investing in local SEO, companies can ensure that they’re visible to those who are searching for their services. As a result, they can grow their business and better serve their community.

Content marketing is a term that’s thrown around a lot these days, but what does it actually mean? In a nutshell, content marketing is the creation and distribution of high-quality content that is relevant to your target audience. It’s important to note that content marketing is not about selling or promoting your products or services. Instead, its purpose is to educate and inform your audience, build trust and credibility, and ultimately drive conversions.

By providing useful, authoritative information, you’ll not only attract more website visitors but also earn Google’s trust, which will help you rank higher in search results and gain authority status.

Ultimately, by investing in content marketing, you’ll be able to drive more leads and sales for your business.

Technical SEO refers to the process of optimizing a website for Google’s search algorithm. This includes optimizing the website’s code, structure, and content so that Google can easily index and crawl the site.

Technical SEO also involves solving any problems that could prevent Google from indexing or crawling the site. By improving the website’s technical SEO, we can help improve its ranking in Google’s search results.

For marine businesses, pay per click (PPC) advertising can be an effective way to reach local customers who are searching for related terms online.

With PPC, businesses only pay when someone clicks on their ad, making it a cost-effective way to reach new customers.

PPC ads can be targeted to your specific geographic area, making them a great way to reach potential customers within your service area. Alongside, PPC targets specific keywords related to your business, ensuring that your ad is seen by people nearby who are already interested in what you have to offer.

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We'll Work With You
To Create A Custom Strategy

1. Baseline Discovery

With this discovery session, we will get to know you better and discuss your goals. We'll also cover any obstacles that might be in the way of you achieving them.

2. Asset Research

We will make sure your current digital assets (website, social media profiles, etc.) are optimized for success. We'll go over any limitations or needs required before we start.

3. Competition Research

We'll evaluate the competition in your industry and identify strategies that will help us put together an actionable game plan to take you above-and-beyond the rest.

4. Strategy Development

Once we understand your needs, obstacles, and competition - we develop a customized marketing strategy. This also includes setting up our in-house performance tracking systems.

5. Campaign Deployment

We have an innovative approach that is unlike anything else out there and we start collecting data immediately so it can help shape future campaigns for maximum impact.

6. Measure & Assess

We make sure to measure everything from the reaction in search to how users react and interact. If there's a change in strategy needed, we adjust in real-time to meet it.

We help marine companies grow, succeed, and thrive within their areas.

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We know what it takes to succeed.
Every budget is focused and effective.

With nearly 15 years of experience with marine and fishing companies, we have a proven track record of helping clients dominate their local markets.




  • Best For Small Biz
  • Most Markets
  • Local SEO
  • Content Marketing
  • PPC Management




  • Best For Harder Markets
  • Authority Building
  • 2X Local SEO
  • 2X Content Marketing
  • PPC Management




  • Dominate Your Area
  • Brand Building
  • Search Marketing
  • Brand Growth
  • PPC Management
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Bookings have been laser straight up 40% January-June over last year in the same period. July is up 60% over last July. Awesome. Thank you.
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Thank you again and again. I’m booked solid for March and April.
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Everything looks great. I’m loving everything your doing and loving the updates. I’m excited about the content campaign as I see that helping a lot.

Ready to experience the Page One Fishing difference? Let’s chat!