Local

Technical SEO refers to the process of optimizing a website for Google’s search algorithm. This includes optimizing the website’s code, structure, and content so that Google can easily index and crawl the site.

Technical SEO also involves solving any problems that could prevent Google from indexing or crawling the site. By improving the website’s technical SEO, we can help improve its ranking in Google’s search results.

For marine services companies that rely on local customers for most or all of their revenue, local SEO is an essential part of any digital marketing strategy. Local SEO is the process of optimizing your website and online content to make it more visible in search results for people searching for the service you offer within your area.

It involves using specific keywords and phrases that target customers in a particular geographic location. (i.e. “tackle shop near me”, “boat repair tallahassee”, etc.) It also includes creating listings on directories and review sites, as well as building citations from other local businesses.

Local SEO can help locally-focused companies to stand out in the crowded online marketplace. With so many businesses competing for attention, it’s important to have a strong online presence in order to attract potential customers.

By investing in local SEO, companies can ensure that they’re visible to those who are searching for their services. As a result, they can grow their business and better serve their community.

Content marketing is a term that’s thrown around a lot these days, but what does it actually mean? In a nutshell, content marketing is the creation and distribution of high-quality content that is relevant to your target audience. It’s important to note that content marketing is not about selling or promoting your products or services. Instead, its purpose is to educate and inform your audience, build trust and credibility, and ultimately drive conversions.

By providing useful, authoritative information, you’ll not only attract more website visitors but also earn Google’s trust, which will help you rank higher in search results and gain authority status.

Ultimately, by investing in content marketing, you’ll be able to drive more leads and sales for your business.

For marine businesses, pay per click (PPC) advertising can be an effective way to reach local customers who are searching for related terms online.

With PPC, businesses only pay when someone clicks on their ad, making it a cost-effective way to reach new customers.

PPC ads can be targeted to your specific geographic area, making them a great way to reach potential customers within your service area. Alongside, PPC targets specific keywords related to your business, ensuring that your ad is seen by people nearby who are already interested in what you have to offer.

Social media marketing can be a great way for marine companies to promote their business and reach more local customers. Platforms like Facebook and Instagram provide an easy way to share photos and information about your company, as well as specials and promotions.

More importantly, social media can be used to build relationships with potential customers, answer questions, and provide customer service.

Social media platforms offer advertising options that can help you target your ideal customer within your geographic service area. When used effectively, social media marketing can be a powerful tool for companies in the marine/fishing industries.