Creating content that resonates with the fishing community can be tricky, but don’t worry—Page One Fishing has got you covered. We understand the language of fishermen and use our extensive knowledge to craft unique and engaging content that will boost your search engine rankings, resonate with your target audience, and increase your sales.
If you want to catch the attention of anglers online, let our team help you create content that’s sure to reel in some big bites. If you prefer to DIY it, our site is full of fishing digital marketing tips, tricks and advice to get you started. Like this one…
Stay Focused: The Key to Success in Fishing & SEO
When you’re creating content for the fishing industry, you want to try to make sure that each page stays focused on one specific main topic.
In other words, if you’re writing content about deep-sea fishing techniques to try to get your business to rank for related search terms, don’t go off on a tangent about the best bait to use in freshwater lakes.
Whether the content you’re creating is about a specific type of lure, tips for catching the most sought-after fish species, or a spot you take your charter customers out to—keep it specific, and keep it focused.
Why?
Sticking to a single topic, even if it’s a broad one, will make it much easier for search engines to figure out exactly what your page is about.
Remember, search engines are focused on delivering the most relevant content to their users, so if your page is about a single, clear topic, you’ll generally have an easier time getting it ranking high in the SERPs.
You don’t need to worry about being too narrow—just make sure that you cover a specific topic thoroughly.
A single page’s topic could be as narrow as “The Best Spinning Reel for Trout Fishing” or as broad as “All Things Snook Fishing: The Complete Guide.” You just want to make sure that each page covers a specific angle or topic and doesn’t digress too much.
It may seem like you’re providing additional value for your visitors by tossing in some detailed info about other subjects, but it will confuse search engine algorithms and make it harder for your page to rank.
A few side notes, stories, or (brief) rants every now and again are fine—they’re only natural, which is the point—but trying to stay focused will help you get your point across better. Not just to your visitors, but to Google as well.
For instance:
If you’re a guide who sells inshore fishing charters, you could create a page about the inshore species you target (like snook, redfish, and tarpon), then break down each one into its own page, going into detail on specific tactics or gear for catching each species.
You could create another page giving an overview of local inshore hot spots, with some general info on each spot, then break those down into their own pages too. Other page topics could include:
• Inshore Fishing Techniques, Tips, and Tricks
• Knots and Rigs
• Species Identification
• Gear Guides (e.g. Rods, Reels, Lures)
• Live Baiting Tactics
• Weather and Tides Overview
• Inshore Fishing Regulations
• Baitfish Species Identification
See? Lots of options—every individual page should have a single focus, but there’s plenty to talk about across other pages.
Likewise, if you’re a tackle store, you could create pages discussing each type of gear (like rods, reels, lures, etc.), then breaking them down into reviews. Providing info on the best local fishing spots and local species identification would also be relevant to your audience. Just don’t insert this information in the middle of a page about reels, or Google will have trouble understanding what your page is about.
In practical terms, this means that a competitors’ page about that reel will likely show up in the SERPs higher than yours if Google thinks theirs is more focused on the topic, and hence more relevant for someone looking for information on that particular reel.
If you’re a deep sea fishing guide creating a page about saltwater fishing lures, make sure that most of the content on the page relates to saltwater lures and nothing else. Don’t veer off into talking about permitting, your customers’ favorite fishing rods, or the time your buddy fell off the boat trying to land a marlin (that turned out to be a shark).
It may be a great story, but include it on a page about marlin fishing—and keep the focus on saltwater lures where it belongs.
If you’re a guide writing about the best fishing spots on Crystal River, keep the content focused solely on that. Don’t start talking about the best places to buy tackle near Marco Island (at least not at length), or extensive information about permits, etc. Again, you can include some fishing-related information, but make sure it’s brief and relevant to the topic.
The same applies for any other topics you might be covering: surf fishing, deep sea fishing, fly-fishing, kayak fishing, trolling, bottom bouncing… Don’t write a thorough 1000 word post about the biggest tarpon you ever caught, then spend 500 words talking about the worst fish tacos you ever had. The search engines won’t understand the connection (even if the rest of us do).
Now, of course you can mention other things in passing if it’s relevant to your topic. That would only be natural, which is the name of the game when it comes to content marketing. But try to stick to “one subject per page” as much as possible.
The Bottom Line
We get it—this kind of advice may seem obvious, but it can easily be overlooked in the heat of content writing—especially if you’re not a digital marketer or a fishing SEO expert. Making sure each page of your content focuses on a single topic is a relatively simple thing for most content creators to do, and one that will be well worth it in the long run.
Remember what they say: “The fisherman who chases two fish catches neither.” (Something like that.)
So keep it simple, keep it thorough, keep it to one topic per page—and you’ll be sure to hook your target audience (and Google) with your focused, quality content.
Be you the owner of a fishing brand, a guide, a manufacturer, or just someone who loves to cast a line, Page One Fishing is your go-to resource for all things related to digital marketing for the fishing industry. Our team of experienced professionals will help you navigate the digital waters, from setting up an online presence to increasing your customer base with effective SEO and PPC advertising campaigns.
Let us help you reel in more business today—No bait or tackle required. Click here to contact us, or give us a call at 850-308-5952.
