It’s that time of the month again where I give you all the lowdown on the latest happenings in the world of search, search engines, and search engine accessories—er, optimization.
As it has been for the past few months, the digital tides have been continuing to change quite a bit.
Fortunately, changing tides often bring in the biggest catches.
Recently, Google has been throwing updates into the water such as the December 2022 Helpful Content Update and Link Spam Update.
Sudden changes in conditions like these can sometimes make the waters a bit choppy—but as experienced SEO guides, we know how to navigate them and make sure our clients are getting the best catch.
New Tech is Revolutionizing Fishing Marketing
In addition to these changes, we’ve been seeing a lot of new technologies come to the forefront. AI, machine learning, and voice search are becoming increasingly popular.
We are following these new technologies, and leveraging the highest tech for even our most proudly “low tech” clients—boosting their visibility in search and most importantly, getting more bookings for them.
Fishing charter services and guides can benefit from having a comprehensive search strategy in place to maximize their visibility.
With just the right tactics and techniques, captains can be sure that potential customers are seeing their services in the right places (i.e. on the first page of Google).
Search Engine Optimization for Fishing Charters and Guide Services
Like SEO, angling is a deceptively complex endeavor with many variables to consider. Catching fish isn’t just dropping a line in the water and hoping for the best (despite what laymen would believe.)
For having the potential to be so relaxing, it requires a lot of thought, knowledge, and experience.
From the weather and tides, to the type of fish and choice of bait, to the location and time of day, there are a lot of puzzle pieces and “moving parts” to keep track of.
When you come across a serious angler who consistently brings in big catches while others are coming back empty handed, you can be sure that they’re taking all of these moving parts into consideration every time they hit the water.
It’s the same with SEO. There are a lot of moving parts to keep track of. But when you find an agency that consistently ranks its clients at the top of search results, you can be sure that they are taking all of these factors into consideration.
If you want to be a successful angler—whether on the water or online—make sure you are considering all the puzzle pieces and using each to your advantage.
Page One Fishing
If you’re looking for an experienced guide to help you through the ever-changing waters of digital marketing, Page One Fishing is here to help. We specialize in digital marketing for the fishing and marine industries, and will work with you to make sure your business is continuously catching the most, biggest, and best catches. Contact Page One Fishing now to get started.
Well, that’s it for January 2023’s fishing SEO report. We’ll see you out on the water next month.
Tight lines and high conversions—now let’s get out there and catch some fish.
