Q: What do SEOs use when they go fishing?
OK, so jokes really aren’t our thing. But we do know a thing or two about SEO.
In all seriousness, SEOs do use a lot of tools when they go out fishing for traffic. And just like any good fisherman, they’re always on the lookout for new and better ways to fish.
But what if you’re a solo or small fishing business owner who doesn’t know the first thing about SEO?
Well, never fear. We’re here to help you get started.
We’ve put together a short list of 4 essential SEO tools that every business owner should have in their tacklebox—free tools that can help you catch more traffic, and convert more visitors into customers.
Of course, none of these tools will do the work for you. But they can help you get an idea of where your business currently stands, what areas you need to work on, and what keywords and search terms you might want to target with an SEO campaign.
4 Free SEO Tools for Fishing Business Owners
1. Google Search Console
If you want to rank higher in Google search results, you need to start by understanding what the search engine giant wants. And there’s no better way to do that than using their own Search Console tool.
With Search Console, you can see how often your site appears in Google search results, which queries are bringing people to your site, and how your site is performing in terms of click-through rate and position.
This valuable data will help you to fine-tune your SEO strategy and ensure that you’re doing everything possible to rank higher in the SERPs.
2. Google Analytics
Google Analytics is another essential tool for any business that wants to make the most of their online presence. With this tool, you can track your website traffic, see where your visitors are coming from, and measure your conversion rate.
This data is vital for helping you to understand what’s working well on your site and what needs to be improved. It will also help you to see the impact that your SEO efforts are having on your traffic levels and conversions.
3. Google Keyword Planner
If you want to rank higher in Google, you need to make sure that you’re targeting the right keywords. And the best way to do that is with the Google Keyword Planner tool.
With this tool, you can research which keywords are most relevant to your business and which ones are being used most often by your target customers. You can also use the Keyword Planner to get ideas for new keywords to target.
The Google Keyword Planner is an essential tool for any fishing business that wants to make the most of their SEO and PPC efforts.
4. Google My Business
Most fishing businesses operate in a specific geographic area. And if you want to make it easy for people in your area to find your business, you need to claim and optimize your Google My Business (GMB) listing.
With a Google My Business listing, you can control how your business appears in local search results. You can also use your listing to post updates, special offers, and other information that will help to attract local customers.
If local customers and traffic are important to you, GMB is an essential tool that you need in your tacklebox.
Now, you might have noticed a pattern here. Yep, all of the essential free SEO tools that we’ve mentioned are provided by Google.
And that’s because, when it comes to search—Google is the big fish.
If you want to catch more traffic and rank higher in search results, you need to start with Google. No other search engine comes close to the volume of traffic that Google generates, or has nearly the potential to help you grow your business.
So, if you want to make the most of your SEO efforts, start by using these essential Google tools. They’ll give you the data and insights that you need to fine-tune your strategy and catch more traffic.
SEO for Fishing Businesses
If you’re looking to get more customers for your fishing business, you’ll need to use the right bait—and we can help you with that. Our team of experienced fishing SEO specialists at Page One Fishing will work with you to develop a personalized strategy that will improve your website’s ranking in search engines and attract more visitors from your target audience.
Get in touch with us today to learn more about our SEO services and how we can help you achieve your desired results!