Forward-Facing Technology in Fishing and Marketing

Forward-facing sonar is a relatively new technology in the angling world, but it’s rapidly gaining popularity.

While it’s a fairly controversial subject among fishermen, there’s no doubt it provides the user a significant advantage in finding and targeting fish.

The misconception with forward-facing sonar, as with most other technology, is that you can just add it to your boat and magically find fish.

This simply isn’t true.

Likewise, many people think that you can just add a “forward-facing” website or social media page to your fishing business and you’ll magically find customers.

This also isn’t true.

In order to be successful with forward-facing sonar, or anything else for that matter, you have to have an understanding of how it works—and how to use it effectively.

• You need to put in the time to learn how to read and interpret the real-time data on your screen.
• You need to have an understanding of how fish relate to their environment.
• You need to be able to identify underwater features that fish are likely to congregate around.
• You have to know what to use to attract the specific fish you’re trying to catch.
• You need to know what spots to go to find fish in the first place.
• And of course, after you find them, you need to know how to catch them.

But once you’ve mastered all of those things, it can be an incredibly powerful tool. (Whether it’s fair to other fishermen or not… that’s another matter entirely.)

In the same way, if you want to be successful in attracting visitors online and converting them into customers, you need to have understanding of—and experience with—proper digital marketing techniques.

In other words, you can’t just put up a forward-facing website and expect to start finding customers.

• You have to be familiar with many different types of digital marketing, and have a deep understanding of how they work.
• You need to have an understanding of how people use digital channels to find what you’re trying to sell them.
• You have to have experience creating and executing marketing campaigns.
• You have to know how to track and measure your results.
• You have to understand what kind of content will appeal to your ideal customer.
• You need to know where to look for potential customers in the first place.
• And once you find them, you need to know how to convert them into actual customers.

In both cases, you need to have lots of time to devote to the craft—and lots of patience.

If you’re willing to put in the effort to use it properly, the rewards of utilizing technology can be significant.

But just like a newbie can’t plunk a sonar unit on their boat and immediately start catching fish, you can’t just put up a website for your fishing business and expect to start acquiring customers.

You have to put in the time and effort to learn how to use these tools correctly—or enlist the aid of an experienced professional who can help you.

Otherwise, you’re just wasting your time—and money.

When you hire a professional, you aren’t just paying for a service; you’re hiring experience.

Professional fishing guides have put in years of effort to master proper fishing techniques, understand how fish behave, and how to locate and catch them.

Digital marketing professionals have put in the time to master different online marketing techniques, understand how different types of people use digital channels to find what they’re looking for, and how to convert those people into customers.

As with hiring an experienced fishing guide, you’re paying for the experience and expertise of a professional who can save you many hours—and improve your success.

Like hiring an experienced guide, hiring experienced fishing SEO professionals drastically increases your chances of “catching” more (and bigger) customers.

Digital Marketing for the Fishing Industry

If you’re serious about using technology to acquire customers, don’t go it alone. Contact Page One Fishing, an experienced digital marketing agency that specializes in the fishing and boating industries, and let us help you catch more customers with cutting-edge technologies, time-tested techniques, and proven strategies.

We offer a full suite of digital marketing services for fishing guides, brands, manufacturers, and other companies in the marine/boating industries, including website design and development, technical SEO, local SEO, PPC/search marketing, social media marketing, and much more.

We’ll work with you to create a custom marketing strategy that targets the right customers for your business—and helps you convert them into paying customers. Call Page One Fishing at 850-308-5952 or click here to get started.