Now that it’s almost 2023, you’re probably wondering how to give your fishing guide business the biggest jumpstart you can.
And really, most small business owners are doing the same right now. With it being the new year and all, a lot of us understandably want to start things off on the best possible foot.
But where do you start?
It can be tough navigating the digital marketing waters if you’re not already familiar with them. And the learning curve gets longer every year.
It’s normal to feel overwhelmed by the sheer number of marketing tactics and strategies out there—but don’t let that stop you from growing your business.
Here are a few simple fishing internet marketing strategies you can use to make sure your company’s online presence is sailing smoothly—and catching plenty of fish.
1: Get an Inbound Marketing Plan
You know you need to throw a line out and get your business noticed, but you’re not sure where to start. A great way to get on the right track is with an inbound marketing plan. This will help you identify your target audience, create content that speaks to them, and ultimately build stronger rapport with clients to keep them coming back (and spreading word of mouth about your business).
Creating an inbound marketing plan is essential for any business today, but when you’re marketing to an audience that loves to fish, it’s even more important. Fishermen know exactly what they’re looking for, what type of content they want to see, and they’ll call B.S. on your generic social media marketing campaign when they see it. Crafting content that speaks directly to them will go a long way to helping you stand out from the other guides.
2: Get a New Website Design
It’s probably an overused phrase, but your website is the face of your business. If you had a brick-and-mortar shop, you’d want to make sure it was well-maintained, updated, and inviting. So why should your website be any different?
An outdated, dull-looking website won’t do much to attract potential customers. Get a new website design tailored for the fishing industry. Use vivid imagery and videos to show off your services, and make sure your website is optimized for mobile devices. This will ensure that all your potential customers have the best experience possible—and, ultimately, you’ll get more bookings over time.
3: Get SEO’d (Search Engine Optimized)
You’ve probably seen this acronym floating around. SEO, or search engine optimization, is all about getting your website to rank higher when people search for it on Google (or any other search engine—but around 92% of search queries are made on Google today so you should focus there).
Approaching SEO can be a daunting task, but there are many tools that can help you out. Even so, it’s always a good idea to seek professional help if you’re serious about getting your business noticed. You wouldn’t hire a plumber to fix your boat, and you wouldn’t want an amateur doing SEO for your business either.
Think about why your clients hire you—your years and years of experience and expertise. You need to find someone who can replicate that with SEO.
Why would you head into the digital waters without someone who knows the ropes—when you don’t have to?
Ultimately, SEO is one of the most important things you can do for your fishing guide business. It doesn’t work overnight, but it will pay off in the long run. We have the data to prove it.
The Bottom Line
As a captain, you know that the key to a successful trip is preparation. Taking the time to create an inbound marketing plan, get a new website design, and hire a professional for SEO will help you ensure your success in 2023.
Ultimately the point of all these things is to help get your business on the map, or make it bigger and more noticeable on the map. And that’s what happens when you focus on your digital marketing: you get noticed. Let Page One Fishing handle your marketing so you can focus on what you do best: being a fishing guide.
So cast the net—and get ready to haul in the customers.
Page One Fishing can boost your online presence, and get you the bookings you deserve in 2023. Click here to get started.